Work / 01
Different businesses. Distinct digital directions.
Three fictional brands, created in-house to show how our strategy, design and development adapt to different business goals. They are not client work.
Three business models Three audiences and three commercial goals, each designed from a blank page.
Strategy / UX / UI / Content / Development01 / Professional services concept
Capability conceptLet expertise feel established. Let enquiry feel natural.
Demonstrates: Positioning · service architecture · trust design · enquiry journeysKauri & Stone imagines a landscape studio whose experience is visible without feeling distant: grounded in real detail, generous in tone and clear about the path from admiration to enquiry.
- Clear service pathways
- Trust built through real detail
- A direct enquiry journey
Hover or focus a page to bring it forward.
Move across the colour index to browse the complete store.
02 / Retail and commerce concept
Capability conceptGive beautiful objects room to speak. Give choosing them a clear path.
Demonstrates: Product storytelling · navigation · information hierarchy · purchase journeyAster House balances editorial warmth with the practical details that make a purchase feel considered rather than complicated. Product discovery carries the feeling; hierarchy and information carry the decision.
- Editorial product discovery
- Confident product comparison
- A focused purchase path
03 / Home services concept
Capability conceptMake the next step for your roof feel clear, practical and within reach.
Demonstrates: Service positioning · quote journeys · trust design · responsive conversionBlackridge Roofing is a fictional New Zealand exterior-care business concept that makes a considered quote journey feel direct without making unsupported promises.
- Clear service choice
- Honest local form states
- Practical enquiry path